Pretending the internet will not alter the way we do business is no longer an option. The growing trend of SEO resellers is undeniable proof that the business norms of 40 or 50 years ago are going by the wayside, at least in terms of execution. SEO reselling is the outsourcing of Search Engine Optimization tasks like informative articles, blogs, and social media postings that improve a company or product in terms of online visibility and reputation. Search engine rankings are determined by the amount of traffic a particular website gets and, in order to improve their rank, companies have began contracting third party companies to handle these tasks.
To put search engine rankings in prospective for potential SEO resellers, 77 percent of the entire population in North America regularly uses the internet. Now imagine you own a company who has the Number 1 rank on two major search engines. That is 77 percent of the continent recognizing your company name simply by running a similar search on a regular basis. That type of exposure is what SEO resellers are hoping to get in return for reselling SEO services to third party private label SEO firms and agencies.
For SEO resellers first learning about SEO reselling, it may seem a bit foreign and highly advanced. As is the case with most industries, the language of SEO reporting, reselling, and execution can be somewhat confusing. The first thing every SEO reseller should know is that there are good ways to pull of SEO reseller programs and bad ways. The bad ways are known most commonly as spamming the internet over and over to increase results by overusing keywords and advertisements. These ‘Black Hat’ methods are often frowned upon and, sometimes, warrant an SEO resellers removal from a search engine and their rank list. The acceptable, legal, and highly affective White Label SEO methods are considered organic, or unpaid, and drive website traffic by engaging the reader enough to lead them to the SEO resellers website without illicit tactics.
SEO resellers say that 57 percent of their lead generation these days is brought in by organic, White Label SEO methods as opposed to the aggressive, paid, and often annoying sponsored advertisements. Many consumers and users of the internet say that they completely ignore the paid links, looking for the naturally occurring results.
